In this instalment of ‘Lin Mei Talks’ Lin sits down with serial entrepreneur, co-founder of £Billion company Gymshark, Lewis Morgan to continue to help prove sports, music and the entertainment industry in general are not the only options we have to make it out of the hood or be successful. This brand new series will see Lin Mei shine a light on successful people who come from humble beginnings but found their success outside of the entertainment industry.
This interview sees Lewis Morgan layout how Gymshark was founded, initially as a suplementos company but ultimately becoming the fitness clothing brand it is today through clever marketing and capitalising on gaps in the market back when he was studying business and marketing in university.
Contrary to popular belief, the founders of Gymshark actually raised the capitol for the business via a combination of their student loans, their part time jobs and the drop shipping business they created while while trying to figure out how to establish their identity.
Lewis explains how he and Ben manipulated algorithms on Google and were very early in identifying the power of influencer marketing and gambled on their belief that it would work to upscale their business to the next level. Lewis does also debunk some of the misconceptions about himself, leaving Gymshark and being involved in a few new current ventures.
As advertised towards the end of the episode, Peter is offering a mentorship opportunity, allowing an applicant to shadow him to gain an insight into what he does on a daily basis. To apply for this opportunity, write a couple of paragraphs explaining why and how you think this opportunity could benefit you, and submit it to Lin at info@linmeitalks.com
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#LewisMorgan #Gymshark #LinMeiTalks #LinkUpTVOriginals #BenFrancis #Fitness #interview #diaryofaceo #StevenBartlet #AYBL
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Негізгі бет Lewis Morgan: Gym Shark founder, talks leaving with over 100 million & his other ventures W/ Lin Mei
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