The Gaikindo Indonesia International Auto show is held every year and being the largest automotive exhibition in the region, Lexus demanded an amazing booth and experience for the Indonesian market.
Issue: To design and build manage a stand that exemplifies Lexus’ brand
message, values, and product USPs that will appeal to the Indonesian market.
Idea: Conceptualize and designed a hybrid look and
architecture that still strongly speaks the brand and to continue building
“amazing experiences” that gets better every year.
Results: One happy client. Best booth 5 years in a row. Sales that continue to see Lexus Indonesia as the best performing market for the brand
Inspiration:
Exterior:
We take inspiration from the global guidelines injected with a hybrid approach integrating an electrified ambience through stunning layered architecture and blue lights that will attract and engage visitors.
Interior:
Heart of the Lexus Omotenashi.
A space that is minimalist in design yet elegant in its aura. Blue strip lights create a subtle yet stylish continuation of the electrified ambiance seen on the main show floor. And within this lux space, guests can relax, interact and appreciate the brand.
Location: INDONESIA
Agency: GPJ Singapore
Studio: Blaq Den Creatives
Creative Director: John Mangalonzo
Design Lead: Saul Ybanez
Softwares used:
3D Package: 3Ds Max
Renderer: Chaos Vantage
Compositing: Adobe Premiere
Thank You!
Please follow us:
Website: www.blaqden.com
Instagram: / blaqden
Behance: www.behance.ne...
Facebook: / blaqdencreat. .
Designer: Saul Ybanez
Creative Studio: Blaq Den
For business inquiries contact us:
info@blaqden.com
#events #eventspace #3ddesign #experiencedesign #conference
Негізгі бет LEXUS @ GIIAS AUTOSHOW 2021
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