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In this video, I walk you through on how to use a Linear Regression in R. I guide you every step of the way as I code at the same time. The case study presented is about a Facebook Page and all posts done in a 12 month period. With the goal to understand what drives impressions, we prepare a dataset, make the necessary transformations, perform a Linear Regression, and interpret the results.
The dataset was retrieved from:
archive.ics.uc...
(Moro et al., 2016) Moro, S., Rita, P., & Vala, B. (2016). Predicting social media performance metrics and evaluation of the impact on brand building: A data mining approach. Journal of Business Research, 69(9), 3341-3351.
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