In the latest episode of "Live with Cale and Rob," the discussion turned to the intricate balance of digital marketing and the authentic use of AI tools. The conversation was both insightful and practical, offering valuable tips for brands looking to thrive in today’s digital world.
Cale kicked off the discussion by emphasizing the importance of diversifying marketing investments. “When you have cash, and I tell my clients this all the time, it has to be spread over multiple buckets. You can't throw all your spend on web design, but you can't also throw all your spend on SEO. You have to invest in each bucket, even the ones you might not believe in,” he advised.
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