Doug Hubbard, inventor of Applied Information Economics (AIE) and author of How to Measure Anything: Finding the Value of Intangibles in Business, will describe how it is possible to measure any "intangible", to think of risk like an actuary, and how to look at investment portfolios from a risk/return point-of-view. AIE represents a rigorous, quantitative approach to improving strategic decision-making and radically changes how and what we measure and how we make the big, risky decisions that use those measurements.
Participants will gain an introduction to several powerful concepts and surprising findings in Hubbard's research including:
- how to overcome the three reasons that lead people to assume that something is "intangible"
- how to think about uncertainty, risk and the value of information in quantitative terms
- what's wrong with current methods for estimating and decision analysis
- how managers can be trained to be measurably better at estimates and quantifying uncertainty
- some best practices for making decisions under uncertainty
- how these methods completely shift what is measured, how we measure, and the decisions we make based on those measures.
This presentation was given at the Lean Kanban North America 2013 conference in Chicago, IL. Please visit lkna.leankanban... for Lean Kanban North America 2014.
About the Speaker
Douglas Hubbard
Hubbard Research
Mr. Hubbard is the inventor of the powerful Applied Information Economics (AIE) method. He is the author of the #1 bestseller in Amazon's math for business category titled How to Measure Anything: Finding the Value of Intangibles in Business (Wiley, 2007, 2ed 2010). His second book is titled The Failure of Risk Management: Why It's Broken and How to Fix It (Wiley, 2009) and his latest book is Pulse: The New Science of Harnessing Internet Buzz to Track Threats and Opportunities (Wiley, 2011). He has sold over 50,000 copies of his books in five different languages.
Mr. Hubbard's career has focused on the application of AIE to solve current business issues facing today's corporations. Mr. Hubbard has completed over 70 risk/return analyses of large, critical projects, investments and other management decisions in the last 17 years. AIE is the practical application of several fields of quantitative analysis including Bayesian analysis, Monte Carlo simulations and many others. Mr. Hubbard's consulting experience totals over 24 years and spans many industries including insurance, banking, utilities, federal and state government, entertainment media, military logistics, and manufacturing.
In addition to his books, Mr. Hubbard has been published in CIO Magazine, Information Week, DBMS Magazine, Architecture Boston, OR/MS Today, and Analytics Magazine. His AIE methodology has received critical praise from The Gartner Group, The Giga Information Group, and Forrester Research. He is a popular speaker at IT metrics & economics conferences all over the world.
Prior to specializing in Applied Information Economics, his experiences include data and process modeling at all levels as well as strategic planning and technical design of systems. Visit Kanban University’s conference archive with videos & presentations resources.kanb...
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