Anyone here because of the Drink Champs interview?
@TeeRo617
5 ай бұрын
🙋🏾♀️
@mcbest22
5 ай бұрын
Yes sir
@huddieentertainment
5 ай бұрын
Definitely had to revisit it
@detroitalumni
4 ай бұрын
🙋🏾♂️
@maxmcnamara8382
4 ай бұрын
Just saw it 😂
@jamesaita
10 ай бұрын
“For us by us on the low” paid for by the Gap. Amazing
@BigJonDoe
Күн бұрын
Dude finessed GAP 😅
@jaysonwilliam850
2 жыл бұрын
I remember this FUBU commercial 🤣🤣🤣
@Ltholst7
2 жыл бұрын
😂😂😂😂
@kenrickeason
2 жыл бұрын
I had to reach back in my memory and think about it.. I said damn I remember this commercial 😂😂😂😂😂😂
@Poppa_bear2k20
2 жыл бұрын
Gap commercial
@jaysonwilliam850
2 жыл бұрын
@@Poppa_bear2k20 🤦🏾♂️🤦🏾♂️🤦🏾♂️
@legoguru3000
2 жыл бұрын
Did you enjoy it every time you saw it haha
@djtblizzle
Жыл бұрын
That’s wicked raw! Get hired to promote a clothing line, promote a different line on the low, slide it by the company for over a month, and still get paid. 😂😂😂
@tristanhuff706
17 күн бұрын
He was a part owner too
@mikepasibe5573
2 күн бұрын
I just watched FUBU owners on Drink Champs and this ran for a year and a half! It ended up benefitting Gap, FUBU and LL more than they expected and gave LL business genius points and they never saw it coming. His mama said to do it, so he did!
@johnconnor210
Жыл бұрын
I started wearing fubu around 98-99. Fubu was fairly popular in NYC but when this commercial dropped fubu exploded. Props to LL for using gap to promote fubu and hip hop fashion.
@TimothyAlexzander
Жыл бұрын
If they knew what it stood for this commercial would of never happen
@johnconnor210
Жыл бұрын
@@TimothyAlexzander for us by us on the low
@NRV0
Жыл бұрын
@@TimothyAlexzander That's y you don't sleep on the underdog ever. Regardless though, GAP got exposure as well so they can't be too mad.
@dbey7
Жыл бұрын
@NRV0 they were definitely mad. They pulled the commercial once they solved the lyrical encryption.
@NRV0
Жыл бұрын
@@dbey7 Yeah but they put the commercial back up when they realized they got exposure as well. You should listen to Daymond John when he talks about what after GAP pulled it the first time.
@MariahTwoPointOh
2 жыл бұрын
came from tiktok🤣
@sarahs5575
2 жыл бұрын
SAME 😂🔥
@instantchildbirth2746
2 жыл бұрын
this is tiktok 😂
@nieceypiecey100
2 жыл бұрын
Same!
@emtee5232
2 жыл бұрын
Me too!!!!!
@Anfmethodjor
2 жыл бұрын
That freestyle hits hard than many cats' 64 bars.
@bigface_travels
2 жыл бұрын
He shouted out fubu at the same time in a gap commercial
@sammymobs3889
2 жыл бұрын
And he is wearing a fubu hat
@wakeupstopsleeping6300
2 жыл бұрын
You didn’t get the hidden message
@GeronFletcher
2 жыл бұрын
A coded commercial inside another commercial. FOR US BY US ON THE LOW. Hip hop is the greatest
@keagantitus7044
5 ай бұрын
The inception of Hip Hop
@toolovelyforyou10
2 жыл бұрын
Most of them still don't know what the letters in FUBU stands for 😂😂
@jayebogar
2 жыл бұрын
True.. And he said the tagline..
@damienwillis6068
Жыл бұрын
That was a cold chess ♟ move by LL 😆 he got paid and and shot support to FUBU..he ‘low key’ did a commercial for FUBU that GAP aired and paid for over a month 🤣 GAP corporate douchebags were trying to jump on the rap “bandwagon” while knowing nothing about rap/hip hop, its origins or really not even caring about it or respecting it ..Cool J sniffed that shit out like a beagle..did that “rap shit “ for the commercial, collected, cashed the check ,shouted out FUBU , free commercial and ad for them and told the suits in a Todd type of way that hip hop and rap are BUFU! m.kzitem.info/news/bejne/w6yI22yCpJRogpw He’s that type of guy.. righteous
@skepchica
Жыл бұрын
He's wearing a FUBU hat. Lol He reached his target audience.
@hylozoic
5 ай бұрын
Fk U! Buy Us!
@adw049
5 ай бұрын
For Us By Us
@F_Dot_
Жыл бұрын
Best commercial ever by FUBU
@sarahaileen
2 жыл бұрын
LL: Checkmate 🔥
@PositiveVibesVids
2 жыл бұрын
Took gap 5 weeks of this commercial on air to realize he was rapping about FUBU "for-us -buy-us on the low".. apparently they were not respecting his rap so he threw this in for some respect.
@profitmix441
Жыл бұрын
That’s what they claim but this commercial ran for like 4 months lol
@AjaSerean
6 ай бұрын
@@profitmix441 I agree; it was definitely longer than a few weeks. It might’ve run its standard commercial lifespan bc I REMEMBER this commercial like yesterday. And I have tons of leafy reasons why this memory should’ve been gone. It wouldn’t have been burned in my brain if it was on only a month
@URNOTADJ
Жыл бұрын
Props to LL for always being Hip Hop
@ElizabethVAllen
2 жыл бұрын
I remember this commercial... always thought it was FUBU's commercial 😃😄😁😄😃
@b.f.f.kingdomstyle0818
2 жыл бұрын
Me too
@RioLo_TLE
2 жыл бұрын
It was on the low... lol
@7shyk
21 күн бұрын
shit say GAP tho
@2tOu9
2 жыл бұрын
BUFU! Buy Us F*ck U 😂😂😂
@mattjones1824
Жыл бұрын
💯
@jonelletate6304
2 жыл бұрын
Damn this is legendary
@jamesjordan8156
2 жыл бұрын
In this 31 seconds! Freestyle LL Cool J made Damon a Billionaire and had FUBU 500 million sellin.. LL Cool J became the second largest owner in that company!! "FOR US BY US on the Low" (gap didnt know what was going on lol) word play was out of this world. DELIVERY WAS ON MAX 💯 Metaphor game was on another level. Hands Down 1 of the Greatest Freestyle In Hip Hop History.
@robertobonano3553
2 жыл бұрын
Lol 😂, this is what happens when greedy white corporates think they know what there doing!!! At that time rap was emerging as a cultural phenomenon but the board of directors never heard a single song and knew anything of the surrounding culture, what a fiasco! Although the Gap " benefited" from this, It was FUBU who became the winner of this glorious 30 seconds (I'm not sure if it was originally broadcast first at a Superbowl?) Also the other big winner was LL Cool J , he had invested money on FUBU when they started doing business. There's some videos on KZitem that explains more.😁😉 Interesting enough LL Cool J was inducted to the Rock and Roll Hall recently and he did a performance with none other than EMINEM! Respect!!!👍😁
@drowningin
Жыл бұрын
And still,blk people shoot each other in record numbers yearly. For us by us? What coffins?
@drowningin
Жыл бұрын
@@robertobonano3553 dude wrote his life story on KZitem but failed highschool wtf
@robertobonano3553
Жыл бұрын
@@drowningin That's LIFE! 😜😬☺️😏
@differentlystill1846
Жыл бұрын
1 of the Greatest freestyles? Sounded like a FUBU ad
@adanshanumusic9557
Жыл бұрын
They did it to us for five hundred years the great LL smart man❤
@rina_maria
2 жыл бұрын
Fubu sales gonna go up from that Tiktok
@ivrythomas1155
Жыл бұрын
Growing up brands like Fubu was a staple in my community. Watching this commercial in 2023 it gives me chills because I remember how hype I was when I first saw this on UPN.
@AjaSerean
6 ай бұрын
I’m hyped seeing somebody mention UPN! Do you remember Malcom and Eddie or Homeboys in Outer Space or am I delusional
@Isaypreach
5 ай бұрын
@@AjaSerean I remember them shows and that network. Good times indeed
@themoisturehut
2 ай бұрын
He was so bold. Gap was pissed. 😂😂Love black businesses period.
@jayboyd3055
2 жыл бұрын
I love how he plugged Fubu in the Gap commercial.I didn't care anything about Gap.All I heard was For Us By Us.
@itzWopp
5 ай бұрын
Like if you’re here because of drink champs
@syst3mov3rride
2 жыл бұрын
YT reels got me here...which is basically tiktok..lol
@jessicarobinson6553
2 жыл бұрын
How many of yall saw that tiktok about this lol
@videovixen203
2 жыл бұрын
Very clever. 👏🏾👏🏾👏🏾👏🏾
@TheSecretsOfSorsa
Жыл бұрын
Someone said he did this, and I was skeptical, so I had to see it for myself. He did it. He even said, "For us by us on the low," hahaha.
@skepchica
Жыл бұрын
Wearing the hat 😂😂😂
@gilfordmccormack8140
Жыл бұрын
LL was real for that.
@TheElisues
2 жыл бұрын
TikTok sent me here….
@biggiesmallzz123
4 ай бұрын
"Any other line but the gap is childish" they aint hear that?! 😂
@burtbackattack
2 жыл бұрын
Hilarious that he got away with this without them noticing the hat and apparently the advert ran for about a month before they clocked it 😂
@bigneeeebzify
5 ай бұрын
He had permission from gap to wear the hat
@WickedestVoodoo
2 жыл бұрын
Played it at the half speed just to catch every line. He called the GAP childish. "I know you like to dress stylish. Any other line but the GAP is childish". That could mean that all other lines are childish but the FUBU line has me thinking he meant you could pick any other line but the GAP because the gap is childish. Who knows? Even the line at the end "How easy is this?". Two meanings, potentially. To the advertisers who thought of rapping as just a nothing thing he was asking if they thought it was easy now. Then to us he was saying "I played them. Look how easy it was". Maybe I'm wrong but one day it would be awesome to hear him break it down line by line. I have a feeling he had double meanings in there with the one blatant line.
@chall443
2 жыл бұрын
Facts I caught that 100
@fromnothingalegend
2 жыл бұрын
Nah u looking too deep, he was bigging up GAP in that line. Two things happened, he promoted Gap n snuck fubu in
@sharinglungs3226
2 жыл бұрын
Naw he said every other line is childish except for the gap. The gap people may have missed the fubu plug but they’re not stupid enough to hear him dissin the brand. Besides, they probably had to approve his rap and no doubt told him what points to hit. What surprises me is they let him wear the hat. How do you not make him wear all gap clothing?
@quintonmiller8266
Жыл бұрын
@@fromnothingalegend He is not actually, you just to shallow.
@quintonmiller8266
Жыл бұрын
You are right.
@chimwemwegondwe9869
5 ай бұрын
For Us By Us on the low...classic
@FORTHEZEEMAN
Жыл бұрын
For Us By Us on the low......
@Blend-nc5iy
20 күн бұрын
Back then barely anybody knew what FUBU stood for so although it’s a cool story, it wasn’t highly recognized that he shouted out FUBU when this aired. Everything is 20/20 In hindsight tho 😉
@gibsonfranchise
Ай бұрын
LL was spitting🔥🫡🎙️
@res340
Жыл бұрын
Nobody knew what FUBU was. There was no social media or internet. Surprised they didn’t want to get the ok from the logo on hat (FB)/FUBU. FB had to be some sort of legal entity.
@treisaacs
3 ай бұрын
Lol Man’s was blatantly dissing Gap in their face with most of the verse… “Any other line but the GAP is childish” Nasty work
@edub9930
4 ай бұрын
Took GAP 5 months to realize he was promoting FUBU on they own sh*t. Thats what happens when you aint from the culture. We used to call that a "jack move" son!!! 😂😅
@mizeratimike2160
23 күн бұрын
The breakfast club commercial brought me here
@XxMayhem88
20 күн бұрын
😂😂😂😂
@emmanueloppong9778
Жыл бұрын
This was like when the slaves would sing songs in code to pass messages to each other. FOR US BY US ON THE LOW
@johnbenning8770
Жыл бұрын
Coolest finness with the future on a gap commercial 😎.
@nadinelynch8787
5 ай бұрын
FUBU Can yall bring back Fat Albert and gang design 😊
@odyonekenoby
5 ай бұрын
Who’s here from drink champs?
@OGhistorian
Жыл бұрын
Smh it shows how naïve they were to hiphop
@reggh9364
Ай бұрын
I remember watching this commercial as a kid 🤣😂
@eaqua56
Жыл бұрын
Did he say the Gap is childish?😂
@turdfurgeson2032
Жыл бұрын
He said any line but the gap is childish. So, he basically implied that fubu is childish
@dfree1442
Жыл бұрын
@@turdfurgeson2032 go sit your goofy ass in the corner somewhere.
@MegaKapo12
2 жыл бұрын
He said Fubu on the low.
@JuicyEffinJames
5 ай бұрын
Drink Champs 🥂
@773Kush
2 жыл бұрын
Who’s here from Kanye’s story?
@angottionline
2 жыл бұрын
Ayo
@onemorescout
2 жыл бұрын
yoo
@t.e.m.i7364
Жыл бұрын
The gap is childish and they still realised the commercial🤣 dis just shows 2 tell u no one payed attention 2 da lyrics 🤦🏽♀️
@missyhester5218
5 ай бұрын
It's the cheering at the end from the producers and crew, for me! 😂😂😂😂 🗣 Whew. Yeah! 😂😂
@edub9930
4 ай бұрын
Lmao 😅 😂😅 ngl LL a GOAT 4 this 👏👏👏
@JesseLewisACTOR
Ай бұрын
F.U.B.U 💯🦾
@misterwood3808
2 жыл бұрын
Fubu(for us by us). Gap(gay and proud/on the low). Subliminal messages galore, eyes wide shut.
@mikeychainsaw9760
2 ай бұрын
Dope
@minnesotavaughn6930
2 жыл бұрын
And they fired this production staff! They were being rude to him on set before it aired.
@ahebron37
2 жыл бұрын
Any other line but the gap is childish
@barrydillard2130
8 ай бұрын
I started thinking about this commercial decided to take a look at it again... What's even more funny is that when he's using the acronym for Gap he's actually describing fubu... There's nothing about the Gap that ever screamed gritty attitude and power... Even in the beginning he calls them childish.. 😂😂😂
@AjaSerean
6 ай бұрын
THANK YOU! Well said. It’s like he cloaked an entire diss track AND call to action like hey the gap is gritty (as in gritty/grimey) so I’m ready to go over here with this other line bc blah blah blah and then he throws it to us like okay now run with it, get fubu bc gap is going down
@leviyouler3362
Жыл бұрын
I bought Fubu right after this hated gap for life
@profitmix441
Жыл бұрын
Yup
@bmay45
5 күн бұрын
I’m watching “Vogue in the 90’s” on Hulu and the Creator of FUBU brought this up. Like most YT videos ignore the majority of comments guessing or making things up. He addresses how LL got away with the hat, the length the commercial ran, how both Co’s benefited, who got fired for it and more
@skylerortiztheboxer4910
12 күн бұрын
This is why corporations should hire Black people. One Black GAP employee to see this before it’s release would have prevented this.
@AndrewPhillipsqualityassurance
7 ай бұрын
This was only able to take place because THE GAP had no black folks in upper management 😅😅😅😅😅😅😅😅
@CANTONMENT_FL
2 жыл бұрын
You could hear the white people in the back cheering and said yea, they didn’t understand the lyrics lol
@lexs3684
5 ай бұрын
Drink Champs interview with FUBU creators explained this commercial. Brilliant!
@dinelllewis1429
5 ай бұрын
This was cold lol
@ricardomalbrew7356
6 ай бұрын
There’s no difference between LLs coded raps and Harriet Tubman’s coded gospel hymns. It still works on white folks.
@co6226
6 ай бұрын
Heard it on club ShayShay’s interview with Steve Stoute 2024
@alexisguerrero6143
24 күн бұрын
Here because of the breakfast club interview... listening live lol
@Daybreakhasme
6 ай бұрын
Ahhh..when tryna steal from the culture, comes back to bite you in the azz.😂😂 I always thought LL was a G for doing this.😎💪🏾
@donatapowell8143
6 ай бұрын
This commercial aired in the UK 🇬🇧 for a very long time. Thought it was a cool 😎 collaboration between FUBU and Gap. They were so daft to let him wear a cap 🧢 that wasn't even one of their own brands.
@junkandthangs
5 ай бұрын
Drink Champs bought me here 4/21/24... FUBU interview
@latymz
10 күн бұрын
Meanwhile he was a partial owner of FUBU. What a savage.
@thegamingchef3304
4 ай бұрын
It actually worked for both Gap and Fubu because Gaps sales increased by like 300% as well as Fubu. I honestly feel it was pretty sleazy of LL to do that. Some stuff you don't do because of your integrity. I feel LL sabotage Canibus career. So LL has a sleazy side 😂.
@tdbone35
5 ай бұрын
Man LL did it for FUBU but GAP soon closed in on the hip hop culture with their own hip hop commercials
@excessnetwork4221
4 ай бұрын
The Dinosaurs 🦖 the back like “wow!” “yeah!” “yes!” 👍 👏👏👏
@bsykesbeats
3 ай бұрын
How is this not breach of contract? Loll 😂 surprised gap didnt sue
@mikelowrey3565
6 ай бұрын
"Any other line but the GAP is childish, everybody that work in there is childish"
@HNIC_Neochilds
5 ай бұрын
The "for us by us" on the low was the key and no one got that bwhahahaha
@Nobody-bj2jq
23 күн бұрын
Brooo I had no idea this was a gap commercial... 😂
@STELLARMIGHTY
6 ай бұрын
They had no idea this was a FUBU commercial 😭😭
@kaoscoconut22
5 ай бұрын
Facebook ads got culture.. paid by the gap haha
@md-le4nh
4 ай бұрын
Gap folks: “wow, I like that he said Gap is for us by us”
@oreomarie8087
7 ай бұрын
This commercial aggressive af...👀
@Mel_qnz718
6 ай бұрын
Like if here after club Shay shay interview
@MrKilla558
Жыл бұрын
Remarkable…
@ata0069
6 ай бұрын
Who is here from the Shay/Stout interview? 😅
@Paul-sl9zm
17 күн бұрын
Is he playing basketball 🏀
@Thaqueenb3221
5 ай бұрын
This lets you know who was n the room at GAP. Bc that got by them to easy
@YoungBlaze
Жыл бұрын
We need to all follow this blue print
@nightfliteworld9821
18 күн бұрын
It went over they head when he said how easy is this
@ER-qb2db
5 ай бұрын
Who else here from drink champs
@ValentineMaria-f3v
21 күн бұрын
10947 Andrew Rest
@Emm-i5x
5 ай бұрын
What a time!!!!
@kaoscoconut22
5 ай бұрын
This man was playing chest, in a e game ..
@DavidMyrick-jv8qj
5 ай бұрын
I mean no one ask what the cap was all about its smh
@CapatinSmash
5 ай бұрын
Im here after Drink Champ
@kellzadaman6697
6 ай бұрын
My man in the Gap commercial with a FUBU hat on😂 G.O.A.T
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