Patrick McDowell presents their AW24 collection in collaboration with Guildhall School of Music & Drama, continuing the brand’s commitment to multidisciplinary location-specific showcasing and creating immersive moments bridging fashion, education and culture with some of London’s most iconic institutions.
This season’s show takes place in Milton Court Concert Hall, featuring an original score that blends masterpieces from classical music, arranged by Gavin Roberts, Artistic Director of Song in The City, a charity using the power of song to change people’s live across our society. Patrick McDowell also cooperates on a community project with Song in The City this season to co-create a workshop program to support mental health.
Guildhall School is global leader in creative and professional practice, ranked as one of the world’s leading performing arts institutions, delivering world-class training and education in partnership with distinguished artists. Through this collaboration, Patrick McDowell utilises the many facets of the School, incorporating staff and students across lighting and sound design, set, costume, production, and performance.
Nurturing creative education has been a founding principle of the Patrick McDowell brand since its inception, and through collaborations such as this season’s with Guildhall School, creates a much needed space for tangible new industry experience and opportunities for the next generation, right at the heart of London Fashion Week.
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