The Stroop Test is a well known demonstration of interference in the reaction time of a task. You show the name of a colour but print/display it in a different colour to the word written.
As millions of people know the tube map so well, and the colours associated with the lines, what happens when you see a familiar name, but in completely the "wrong" colour ...
Stroop Effect: en.wikipedia.org/wiki/Stroop_...
Негізгі бет London Underground Stroop Test
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