Love Seafood is our ambitious long-term consumer marketing initiative. We’re aiming to reframe the nation’s view of seafood and encourage consumers in the UK to eat more fish and shellfish over the next 20 years.
This short video shares highlights from marketing activity in spring and summer 2021. During this time we ran a campaign showcasing scampi as an easy family-friendly choice at home. We went on to promote seafood out of home in our summer of ‘feel good food’, with campaigns on fish and chips and fish in foodservice. The video also introduces our campaign focus from autumn 2021 onwards, encouraging consumers to ‘Bring on better living’.
We’re encouraging the whole of the UK seafood industry to get behind Love Seafood. By working together we can all help to build the profile of seafood across the nation, and in the hearts and minds of UK consumers.
Visit www.seafish.org/love-seafood to find out more about the brand, learn how seafood businesses can use it to support their own customer marketing or read the latest Love Seafood news and updates.
Негізгі бет Love Seafood results from spring-summer 2021
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