In today’s Marketing Minute, we discuss a paradox in sales and marketing: the better your reputation as a skilled salesperson or marketer, the more challenging it can become to close deals. This phenomenon occurs because potential clients may become wary, fearing they might be too easily persuaded or sold to due to your expertise. The concept of "invisible selling" is crucial here-it's about downplaying overt sales tactics and instead blending in as an average, approachable individual. Learn strategies to subtly influence without triggering defenses, ensuring your skills enhance rather than hinder your sales efforts.
- Күн бұрын
Mastering Invisible Selling: Balancing Skill with Approachability
- Рет қаралды 6
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