35% of Americans have already made a purchase influenced by a virtual influencer*. This statistic begs the question: what does this mean for retail and the shopping center industry?
Join us for an exciting exploration into the world of virtual influencers. Meet Cindy, the virtual influencer, and delve into the future of influencer marketing.
Hear from industry experts, Corbett Guest from Imaginuity, Liz Glosson from The Dealey Group, and Ashlyn Booth from JLL.
Join us to discover:
• The meaning and significance of the virtual influencers in the retail and marketing landscape.
• Insights into the creation of Cindy as a virtual influencer in the shopping center industry.
• An exploration of the scalability of virtual influencers, and how it aligns with the values and brand image of any center or brand.
• The role of AI generated images in influencer marketing and the potential for future expansion of this emerging technology.
Corbett Guest is President and Chief Strategy Officer at Imaginuity, a full-service marketing agency, in downtown Dallas, specializing in digital transformation and performance-based marketing. Corbett leads business strategy and innovation, including AI-driven initiatives, and oversees all account teams in implementing agency services for clients including creative, UX, technology and media.
Liz Glosson, Director of Account Management at The Dealey Group, oversees all client relationships. In her 17 years with the agency, she has specialized in account management and played a pivotal role in developing long standing relationships within the CRE space. Liz has a knack for seeing and exploring new strategic opportunities for clients that often result in award-winning initiatives. Her breadth of experience ranges from leading traditional media campaigns to cutting-edge digital initiatives to unique leasing solutions.
Ashlyn Booth, Senior Vice President, Director of Strategy & Marketing for Retail Property Management at JLL, is a leading authority in consumer marketing strategies and execution. Leveraging cutting-edge marketing strategies, technologies, and research, she creates high-performing campaigns that resonate with consumers in diverse markets.
Hosting this event will be James Cook, Retail Research Director at JLL.
Негізгі бет Ойын-сауық Meet Cindy:The virtual influencer revolutionizing shopping center marketing
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