Melia to float an India-specific Atithi initiative in the near future...
India is a vital source market for international hotel chains and Melia Hotels International is aiming to redesign a part of its strategy to cater to this growing segment.
Sensing the vibrancy of the market, the chain aims to launch an initiative called 'Atithi' specifically to cater to the Indian palate and address the Indian dietary preferences and requirements in the near future.
This is a market-sensitive approach to cater to its clientele...
Further, team Melia also revealed that it's the Luxury market, which is truly showing some robust demand from Indian buyers.
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