Even the most prestigious automotive brands are adapting to change. Mercedes Benz is contemplating the sale of its own dealerships in Germany, affecting around 8,000 employees. CEO Ola Källenius is steering the company towards a strong focus on core competencies and new digital services.
Mercedes Benz aims to make its dealerships in Germany more independent, possibly selling to experienced dealer groups. Notably, financial investors are ruled out as potential buyers.
From a business ecosystem perspective, Mercedes Benz appears to concentrate on manufacturing automobiles and creating seamless digital experiences. The focus on digital customer management is evident in collaborations like the one with Salesforce for AI-driven customer data analysis.
What are your thoughts on Mercedes Benz's strategic shift? How do you see this impacting the automotive industry's future? Share your insights in the comments!
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