Today, I wanted to open a discussion about the new digital authenticity technology that luxury brands are moving towards. LVMH has developed a blockchain-based platform called “Aura”. This can track each item through its whole life-cycle, from raw materials sourced all the way to who the item was sold to and even store information on change of ownership post-sale from boutique. This is truly revolutionary in luxury authentication as it will make it very difficult for the replica/counterfeit market to reproduce the digital signature of the item.
So instead of the date stamps or authenticity cards, items will now come with a microchip embedded.
What do you guys think about this? I am very excited! Also, please share any information or experience you may have with the new digital authenticity!
Thank you so much for watching and have an amazing day or night :)
Xx Isabelle
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✦What I’m wearing✦
Blouse (I’m wearing size 8) - bit.ly/336DWee
✦Blog post I referenced (such a good read!) - lvbagaholic.com/blogs/lv_baga...
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*Disclaimer: This video is not sponsored. Some of the links used are affiliate links. As a customer, you do not pay any extra because of an affiliated link. I may receive a small percentage of the sale from an affiliate link.
Негізгі бет Тәжірибелік нұсқаулар және стиль Microchips in LV bags? How Digital Authenticity will affect Luxury shopping | Aura by LVMH
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