We started work with Miller High Life at a time when beer culture had veered off-course with the belief that more expensive and trendy was better. Ironically, because of its competitive price point, MHL was misconstrued as a "cheap" beer option. It was also perceived as the nostalgic choice vs. a bold, contemporary beer. We repositioned MHL back where it belonged, with the pack leaders. Our long-running campaign positioned the brand as common sense in a bottle, redefining the "High Life" while markedly increasing sales.
- Күн бұрын
Miller High Life/Deliver Guy: Bistro
- Рет қаралды 61,050
Пікірлер: 52