How do you create a new forward-thinking brand focused on innovation and international growth, while staying true to a hundred+ year history of a family-run business? That was the challenge for MLC, a high-calcium lime products and solutions provider formerly known as Mississippi Lime Company.
Here at Godfrey, we worked closely with MLC to build a new brand from the ground up - conducting extensive research and developing an updated brand strategy, including positioning, go-to-market strategy and creative execution. With a new look, new logo and new language to tell their story, we helped position MLC as leaders in the industry. We also supported the launch with this brand video, PR outreach and an ad campaign designed to boost awareness and broaden their business horizons.
Visit www.godfrey.com to see more.
Негізгі бет MLC: A New Brand Built For Gaining Ground
Пікірлер