Monfort of Colorado Highway Legends and DCP by First Gear Kenworth K-100 Diecast Replica Review
Is there any bigger legend on the highways than Monfort of Colorado? I talk about the history of Monfort, some tales of drivers from the past, and review a classic 1:64th Scale Diecast Model Kenworth K-100 with Reefer trailer that DCP by First Gear made to honor this legendary Fallen Flag.
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Key Moments in this Episode:
0:00 Introduction
1:18 Warren H Monfort Creates First Cattle Feedlot in Greeley Colorado
2:32 Monfort Transitions to the “Complete Meat Company”
2:54 Monfort Buys Slaughterhouse Greeley Beef Plant
3:10 Monfort Starts Trucking with Monfort Transportation
3:29 Kenneth Monfort Takes of Monfort Packing Company
3:54 Introduction to Monfort Tales, Legends from the Highway
4:36 Monfort Legend Tale One
5:52 Monfort Legend Tale Two
9:49 1:64th Scale DCP by First Gear Kenworth K-100 with Reefer for Monfort of Colorado Product Review
17:12 Conclusion
17:33 What to do next
18:45 Bloopers
The Monfort lane. I am curious to know how many of you know what I mean by the “Monfort Lane?” please comment below.
Today I am going to change it up a bit and head over to a little roadside cafe for some coffee and tell some stories I've heard over the years about Monfort of Colorado. These stories are from real life drivers and their experiences with driving along the highways and having one or more Monfort trucks passing them. The names of the drivers have been changed to protect the guilty.
Also, I've got a product review to do on a beautiful Kenworth K-100 with Reefer for Monfort later on so stay tuned.
But first! I'll start here with a brief history of the Monfort truck line.
Monfort truck line began not as a truck line but as a feed lot operation in 1930 as founder Warren H. Monfort's cattle feedlot north of Greeley, Colorado.
Starting with 18 head in the midst of the Great Depression, Monfort began to buy additional range cattle for his feedlot. During this period, many farmers began to use tractors instead of horses in their fields, creating a huge surplus of corn. By taking advantage of the surplus feed, Monfort became a pioneer in providing packing plants with well-fed cattle year-round. The feedlot grew quickly into one of the largest in the country, with a 3,500-head capacity in the midst of World War II, 8,000 by 1950, and 32,000 by 1960.
During the 1960s the feedlot expanded rapidly into the first 100,000-head feedlot by 1968. While Monfort's increased capacity for cattle was impressive, it was the company's extensive vertical expansion and integration efforts during the decade that made it a major player in the meat industry and began its transition into the self-styled "complete meat company."
In 1960 Monfort purchased a slaughterhouse in Greeley from Capitol Pack, Inc., and five years later added processing capability to the plant, then called the Greeley Beef Plant.
Moving on to 1973 Monfort added a transportation company, which was incorporated as Monfort Transportation Co.
With some exceptions Monfort now controlled an entire meat production and distribution process. In 1971 the second Monfort generation took over when Warren Monfort retired, and his son Kenneth Monfort took over.
Drivers said no one could keep up with the Monfort trucks, a group of them would pass you fast enough at night that you would just see the lights of the trailer of the last one.
About Logan Skeele the host of Toy Talk:
Logan Skeele is the founder of Advantage Diecast. He works with brands to make physical long lasting products to make a lasting impact on customers. These products are constant reminders to the customer of your brand and of the quality they will put keep in their office and show off to other colleagues, keeping your name and logo in front of them every day.
Contact Logan here to find out how he can help you achieve the same marketing brand loyalty.
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