To celebrate the release of Sex Education Season 4, we devised a bold and attention-grabbing marketing stunt that quickly became a viral sensation. Taking advantage of Argentina's Students Day and Spring Day, a cultural moment known for its energetic outdoor celebrations, we strategically unleashed a branded car on the streets. With the car shaking in a suggestive manner, it caught the attention of passersby, generating massive buzz and organic views across various platforms worldwide. The stunt even extended to the iconic Obelisco in Buenos Aires through CGI, featuring a condom adorned with the Sex Education branding. This unconventional and highly memorable campaign garnered extensive earned media and solidified Sex Education's cultural impact.
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Netflix Sex Education: The F***ing Car
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