Nicosia Model of Consumer Behavior Francesco Nicosia 1966 For BBA & MBA Student Easy explanation
NICOSIA MODEL
This model focuses more on the company and its marketing techniques, asserting that this is what influences consumers' purchase decisions.
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Created By - Dr Vipin Kumar - P.HD , UGC NET , MBA
Contact - VIPFZB@GMAIL.COM
Edited By - Prathmsaxena@gmail.com
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