In 2015, VG started VG Partnerstudio - creating branded content on VGs platforms to build brand awareness for clients.
The challenge for this project:
Nordisk Film wanted to create awareness around their new disaster movie, “THE WAVE”.
The movie is based on true events. 80 years ago, a number of villages in Norway were hit by a huge tsunami when a mountainside collapsed and caused damage and casualties in the fjords - and what will happen when a disastrous wave hits again. Geologists say that it is just a matter of time.
VG Partnerstudio in co-operation with Nordisk Film created a branded content article focusing on the storytelling and the visual presentation of the content.
The feature:
sponset.vg.no/2... was fronted on VGs front page.
Негізгі бет Nomination video, VG Partnerstudio (The Wave)
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