Steve Lamar, GA4 expert and founder of ReallyGoodData, joins the show to give us a crash course in Google Analytics 4.
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Chapters:
00:00 - Intro (High level key changes in GA4)
13:10 - New terms to know
27:30 - Things we did in UA or old GA that we can no longer do in GA4
33:12 - Typical marketing use cases in GA4 (lotsa demos!)
44:40 - Audience Q&A with demos as needed
01:02:31 - Rand asks: Do you have a theory on why Google Analytics is free?
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Learn more from Steve Lamar:
reallygooddata.com/
promoprep.com/
/ stevelamar
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This video came from our "Office Hours" live show.
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