1. Prologue
0:00-2:30 Reveal the secrets of Okinawa’s “red” roof from multiple perspectives
2. The material
2:30-4:30 How the material “kucha” was made
3. The makers and history
4:30-6:00 The makers of Okinawa red roof tiles in Yonabaru
6:00-6:50 History of Okinawa red roof tiles and the restoration of Shuri Castle
4. A case study on Okinawa red roof tiles are used
6:50-9:20 Case 1 Hotels and Resorts: Hoshinoya Taketomi Island
9:20-13:20 Case 2 Cultural heritage: The Nakamura House
13:20-14:40 In modern context - “mixed structure” house
14:40-17:30 Case 3 Public institutions and school: Okinawa Institute of Science and Technology Graduate University (OIST)
5. Epilogue
17:30-20:15 Thoughts on the future - the perspectives
●About this movie
This movie was made by the Okinawa General Bureau, Economy, Trade and Industry Department, as part of the Regional Collective Trademark case study project.
“Regional Collective Trademark” is a trademark which consists of the respective region’s name along with the respective name of the regional goods or services. In addition to the technique and creativity of the maker, we can find the source of brand value in contents surrounding the trademark, such as the organic connection of history, culture, industry, natural environment and so on.
In this movie, we aim to clarity the value of “Okinawa Aka-gawara Red Roof Tile” (Trademark Reg. No. 5205201) as a regional brand, which is one of the regional collective trademarks, by reviewing and organizing the various perspectives of the makers, users and researchers.
●About Okinawa “Aka-gawara” Red Roof Tiles
Okinawa “aka-gawara” is a traditional roof tile made and used in Okinawa since the seventeenth century. This red unglazed roof tile is made of a raw material called “kucha”- a mudstone which is unique to Okinawa, and these roof tiles have became the identity of Okinawa’s traditional landscape.
During the Ryukyu Kingdom era, Okinawa “aka-gawara” red roof tiles were only allowed to be used for royal establishments, but in 1889 after the kingdom fell and became Okinawa Prefecture of Japan, the use of Okinawa red roof tiles were opened for the public. Nowadays, they are used widely for cultural heritages, public institutions and schools, hotels and resorts, business establishments and regular housing.
The makers of continuously challenging to preserve and pass down the traditional material and technique, while innovating new techniques and shapes to suit the modern needs, in order to protect the landscape and identity of Okinawa.
●About “OKINAWA STRUCTURE”
Feeling the Spirituality and History
of the People of Okinawa on the Ground
Okinawa is an island full of long-lasting traditional crafts and local industries.
The spirituality and culture of the people is condensed in their skills and lives.
This project aims to show the manufacturing process and usage,
to let people know the reality of the makers of such crafts and industries,
and to ensure the authentic value of their work and fostering trust for their skills.
●Notices on copyright
Copyrights of this movie belongs to the Okinawa General Bureau, Cabinet Office. If you are thinking of using this video for purposes other than private viewing, such as public viewing or other secondary usage, please note you must obtain permission beforehand.
Okinawa General Bureau, Cabinet Office:www.ogb.go.jp/keisan/index.html
UNAGINO NEDOKO Co., Ltd. (Producer):unagino-nedoko.net / u-info@unagino-nedoko.net
Cylinder Five by Chris Zabriskie is licensed under a Creative Commons Attribution license (creativecommons.org/licenses/...)
Source: chriszabriskie.com/cylinders/
Artist: chriszabriskie.com/
Fluidscape by Kevin MacLeod is licensed under a Creative Commons Attribution license (creativecommons.org/licenses/...)
Source: incompetech.com/music/royalty-...
● Production
Okinawa General Bureau, Cabinet Office: www.ogb.go.jp/keisan/index.html
UNAGINO NEDOKO CO., LTD: www.ogb.go.jp/keisan/index.html
● special thanks to
Okinawa Prefectural Red Roof Tile Business Cooperative
Hachiman Kawara Factory Ltd.
Shimabukuro Kawara Factory Ltd.
Toyama Kawara Factory Ltd.
Osato Kawara Factory
Nakou Flower Pot Factory
Hoshino Resort Co., Ltd.
Authorized Community Cooperation Taketomi Public Hall
Okinawa Prefectural Museum and Art Museum
Shurijo Castle Park (Okinawa Commemorative National Government Park Shurijo Area)
Naha Municipal Tsuboya Pottery Museum
The Nakamura House
Kansai University Faculty of Environmental and Urban Engineering, Department of Architecture
Azuma Architectural Design
Okinawa Institute of Science and Technology Graduate University (OIST)
Kuniken Ltd.
Okinawa Industrial Technology Center
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