Publica VP Product James Wilhite sat down with Jon Watts at the recent Beet.TV European TV Summit to discuss how oRTB 2.6 updates can be game-changing for the addressable TV ecosystem in 2023, and make it much easier for those on the buy side to increase their ad spend with streaming publishers.
Негізгі бет OpenRTB Update Brings ‘Huge’ CTV Upgrade
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