Pakistan’s former Prime Minister Imran Khan is considered the country’s most popular personality.
But there is more to the cricketer-turned-politician’s popularity than meets the eye.
Former members of Khan’s social media team tell Al Jazeera what is behind the methodical and well-organised spread of his message.
Al Jazeera’s Osama Bin Javaid reports from Lahore, Pakistan.
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Негізгі бет Pakistan: Social media remain key strength for Imran Khan
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