In 2017, One Homes made it their mission to change the narrative of Pakistan, not just for themselves, but for each and every Pakistani. We knew there was no better advertisement for this nation than experiencing it!
So, we started our journey by bringing global influencers from all around the world to experience the grandeur of Pakistan. But in 2024, Changing Perceptions 2.0 had a bit of a twist!
This time around, we invited a group of 10 content creators who identify themselves as overseas Pakistanis on an adventure of a lifetime. Despite their foreign upbringing, these influencers maintain a strong connection to this land. So, we decided to take them on a unique journey to explore their roots and reconnect with their heritage.
This journey embraced the culture, beauty, development, and innovations of this nation; a combination that is hard to come across. While One Homes has been on the crux of innovations in Pakistan, with their luxury developments, it has been a challenge to promote a cleaner image of the country to Pakistanis who have never been to their motherland. This campaign was created to do just that.
Give it up for Changing Perceptions 2.0: The Movie!
Music:
Leo Twins - National Anthem Instrumental
Ali Sethi, Ali Hamza & Waqar Ehsin - Tinak Dhin
Alex MakeMusic - Satellite
Young Stunners - Azaad Hain
Noori - Saari Raat
IamDayLight - Groovy Panda
Gul Panrra & Hassan Jahangir - Hawa Hawa
Naseebo Lal x Abida Parveen - Tu Jhoom
Noori - Dobara Phir Se
Leo Twins - Watan Ki Matti | Ye Watan Tumhara Hai
Strings - Duur
Shan Khan - Paharon ki kasam
Khumariyaan - Sheenai Shandana
Shehzad Roy - Zindabad
Telenor - Rawaan (Bhit ja Bhittai Song)
Leo Twins - Dil Say Pakistan
#ChangingPerceptions #Pakistan #Explore #DiscoverPakistan #TravelPakistan #PakistanTourism #VisitPakistan #PakistanAdventure #CinematicJourney #OneHomes
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