VIDEO MARKETING
The ultimate guide to KZitem descriptions
Posted July 14, 2020
Written by Christie Passaris
On this page
What is a KZitem description?
What’s the difference between a KZitem channel and a video description?
How to write successful KZitem descriptions
Creating a KZitem video description template
How to add a description to a KZitem video
How to add a description to your KZitem channel
Start writing a KZitem description today


Want to optimize your KZitem descriptions? Whether you’re creating a KZitem video or channel description, well-written descriptions can help to increase your channel awareness, subscribers, views, and watch time. And with billions of videos watched on KZitem daily, descriptions can even boost your chances of being noticed in KZitem’s algorithm.
Read on to explore the different KZitem descriptions and how to write the best KZitem video and channel descriptions.
What is a KZitem description?
What’s the difference between a KZitem channel and a video description?
How to write successful KZitem descriptions
Creating a KZitem video description template
How to add a description to a KZitem video
How to add a description to your KZitem channel
Frequently asked questions
What is a KZitem description?
A KZitem description explains to viewers and subscribers an insight into your KZitem channel or video upload. There are two different types of KZitem descriptions:
KZitem channel descriptions
KZitem video descriptions
What’s the difference between a KZitem channel and a video description?
KZitem channel descriptions and KZitem video descriptions can easily get confused. A channel description explains what the KZitem channel is about, and a video description describes what’s in the individual KZitem video.
KZitem channel description
Subscribers and viewers can find a KZitem channel description in the About tab on a KZitem channel homepage. KZitem channel descriptions usually include:
About the channel
What the genre or style is
What viewers and subscribers can expect to see
A video publishing schedule
Social media handles
Website links
Any important news


KZitem video descriptions
A KZitem video description is the text below each of your videos. Viewers can read KZitem video descriptions by clicking on the ‘See more’ button below the video. These video descriptions usually include:
A short explanation of what the video is about, including relevant keywords
Links to any resources mentioned in the video
Affiliate links
Website links
Social media handles
Ask the viewer to subscribe
Chapters and timestamps


How to write successful KZitem descriptions
KZitem descriptions, including all the right elements like informative text, links, buttons, and timestamps, can help viewers discover your videos, and increase your subscribers, views, watch time, and more.
1. Do keyword research
Always make sure to add 1-2 relevant keywords to both your KZitem channel and video descriptions. Make sure to repeat keywords at least 2-3 times. This can help reach higher search volumes in the KZitem algorithm for viewers and even help brands find your channel. You can also add these keywords to your KZitem tags.
If you’re unsure where to find keywords for your KZitem channel, check out your competitors and see what’s working for them. You can also use tools like Google ads keyword planner and Google trends.
2. Keep descriptions short and sweet
Sometimes viewers, subscribers, and brands don’t have time to read a lengthy KZitem description. You can write up to 5000 characters (about 800 words) for both KZitem video and KZitem channel descriptions. We recommend focusing on the first 125 characters to capture your audience's attention above the fold for better click-through rates.
3. Know your audience
Write KZitem descriptions in relatable, familiar language to your subscribers. Make sure you’re not just writing for KZitem’s algorithm, and avoid click-baiting viewers. Personalizing descriptions in a ‘human’ voice can engage viewers and create brand authenticity.
4. Include a strong call to action
KZitem descriptions should always include a call to action. Ask your viewers to subscribe, comment, like, and read more. You can also include affiliate links, social media handles, more videos, and website links for viewers to click. The more accessible you make your KZitem descriptions, the higher the chance viewers will click through.
Creating a KZitem video description template
If you’ve never created a KZitem description, start off with a default description template. You can set up a default description to include settings, categories, titles, and basic metadata to be automatically added to the description of each video. This will save time and repeating information such as your social links. Be sure to customize each video description (especially those first 3 lines)
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