In the first of a recurring series on how performance marketers are reaching different generations of consumers, this panel of PDMI member experts tackles the biggest generation of all: Baby Boomers.
A massive market that holds 70 percent of the disposable income in the U.S. - and spends more than $500 billion annually - Boomers remain a crucial target for nearly every brand category. What media are Boomers using, and how are performance marketers most effectively reaching them? How are they responding to marketing messaging: where (and what) are they buying? And what’s changing as their technological fluency grows?
Brand Response Council chair and Take 20 host Chris Foster of Modern Postcard welcomes a pair of creative and campaign experts - Script to Screen's Ken Kerry and THOR Associates' Fern Lee - who've helped brands target the Boomer market to discuss these questions and more.
Join PDMI here: www.thepdmi.org
Visit the PDMI website here: www.thepdmi.com
Facebook: / thepdmi
X/Twitter: x.com/thepdmi
#marketing #performancemarketing #pdmi #thepdmi #d2c #directtoconsumer #directtoconsumermarketing #take20 #d2cmarketing #drtvmarketing #directresponse #digitalmarketing #generationalwealth #generationaldifferences #boomers #babyboomers
Негізгі бет PDMI Take 20: Tackling Generational Differences, Ep. 1 - Boomers
Пікірлер