As we in peanut butter season I am here to teach you how your market should be like
What is your target market?
How are you going to price the peanut butter?
How are you going to market your peanut butter?
Peanut butter in Zimbabwe is usually sold in 375ml bottles. If you are making peanut butter at a small scale, eg at your house, you can market it by placing a ‘Peanut Butter for sale’ sign at your gate. The price of this type of peanut butter is cheaper and it does not need to be branded. You may supply your peanut butter at wholesale prices to vendors in your local neighbourhood, and in market places like Mbare Musika. This type of peanut butter is also not usually branded.
If you want to be really profitable in your peanut butter business, you will have produce peanut butter at a large scale, and target the wholesalers, supermarkets and organisations. You will have to brand your peanut butter, and obtain a barcode for your peanut butter.
Contact us on if you are interested in peanut butter production
+263774945188
+263786869592
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