Peeli Kothi by Ambica
Ambica-
Born and brought up in the city of Taj, Ambica first forayed into the world of clothing in 2016. Influenced by the composite culture of India, her work is marked by the fusion of the traditional with the modern and is an ensemble of the mysticism and spirituality deeply rooted in the heritage of India.
Her patterns stand out because of the precision of her master weavers from different corners of India, blended with her own unique style and a sense of Indianness. Her collection symbolises joy, happiness, intellect and energy. Linen is her favourite thread with design elements of Maheshwari and Banarasi brocade, coupled with handwork detailing.
Ambica's passion for promoting the traditional motifs drawn from folk art and culture have made her designs immensely popular across society.
Peeli Kothi products represent the unique art and genius of Indian weavers and artisans inherited by them from generations to generations. Their craftsmanship is rooted in the natural environs of rural India and has survived and thrived despite the onslaught of technology. These products essentially exemplify the resilience and survival instinct of the craftsmen and weavers who are keeping the tradition alive. The vibrant colour scheme and material used in these products comforts the body and soothes the soul. The yearning for artistic and aesthetic expression is evident in all these marvellous creations.
Peeli Kothi Creations commits itself to the cause of rural weavers and artisans by sharing two per cent of its profits by providing training and empowering the self-help groups in remote villages of India.
Please reach us at www.peelikothi.com or contact@peelikothi.com
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Created By - Media Work Studio
Camera - Tushar Pandey
Editing - Tarun Mehta
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