Google Performance Max is a type of advertising campaign that allows you to use all possible channels as platforms for displaying ads: from classic search, Display Network and KZitem to Google Maps, Discover and Gmail.
To launch such advertising, a marketer needs to make a minimum of effort.
Performance Max campaign requiring minimal involvement of the marketer. It sounds tempting, but is this campaign so easy to set up and effective? Let's find out in today's video.
Content:
00:00 Introduction
01:47 Things to remember before and during Performance Max optimization
04:55 Setting up and launching Performance Max
29:21 Campaign optimization
33:41 Advantages of Performance Max
38:03 Disadvantages of Performance Max
39:23 Conclusion
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UTM TAGS GENERATOR - seoquick.com.ua/utm-generator/
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