Personal branding is a powerful way for contractors to grow their business and attract more clients. In this podcast episode; 23 year old marketing specialist, Isaac Mashman talks about how contractors can should focus on developing a strong personal brand as the number one priority.
This is much more than just logos, wrapped 4 wheel drive trucks and company t-shirts. Grab valuable tips, tricks, and strategies for contractor branding your business, and how you can weave their personality and core values into the culture of their businesses for a powerful impact.
In this podcast episode, they talk about:
How a personal brand can help contractors
Balancing personal life mixed with the business brand
The importance of building a legacy for a business
Tips for choosing handles and usernames for an online presence
Isaac Mashman's book - A Manifesto on Fame and Influence a.co/d/9OAC2eu
The value of a business owner’s involvement in marketing and whether or not the owner of the business should appear in marketing videos
How can contractors build a strong name for themselves
Things to consider when naming your children and acquiring a URL for them before they are born
Common mistakes people make in marketing
Tips for contractors for personal branding and how they can tie their personal brand to their business
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