How do you take a car company no one had ever heard of - from a place no one took seriously at the time - and make it respected worldwide brand? Design. More specifically, a calculated risk on design. That’s the amazing turnaround Peter Schreyer accomplished when he took over Kia - and later Hyundai - after redefining Audi and Volkswagen design with such hits as the new Beetle, Audi TT, R8, S5 and more.
Peter Schreyer not only shares lessons from his design career, but also lessons in life that stem from his humble beginnings in a 500-year-old farmhouse.
#PeterSchreyer #Cars #CarDesign #Design #Hyundai #Kia #VW #Audi
NEW FOR SEASON 2: Watch here, Amazon, Apple or our other video distribution platforms or LISTEN AS A PODCAST at Apple Podcasts, Google Podcasts, Spotify and Tune In Radio.
Subscribe. Rate. Review at:
podcasts.apple...
play.google.co...
open.spotify.c...
tunein.com/pod...
Subscribe on KZitem and CLICK NOTIFICATIONS now to experience our adventures in the car world.
www.youtube.com...
Check out Peter with the Hyundai G Vision Concept at Pebble Beach:
• Hyundai Vision G Conce...
Follow us at our socials to get behind the scenes video clips, pics and more:
Facebook - / motomantv
Twitter - / motomantv
Instagram - / motomantv
MotoMan. Storyteller of Transport, Travel & Inspired People
Download our MotoManTV App!
Apple iTunes/iOS:
itunes.apple.c...
Google Play/Android: play.google.co...
Amazon App Store:
www.amazon.com...
MUSIC courtesy of Evan Schaeffer - / evanschaeffer
Негізгі бет Peter Schreyer: Risk in Design & Life - Inside the MotoMan Studio
No video
Пікірлер: 25