Pinheiro - a portrait of a modern ski racer.
From the greatest achievement in his career so far to the biggest decision he could make to let the ski world stand still for a moment. In the last episode of our four-part series, Lucas Pinheiro Braathen takes you on a journey through his mind chasing his ultimate goal of transcending the sport.
Watch All Episodes: • Pinheiro Episode 1: So...
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ATOMIC WAS BORN IN THE AUSTRIAN ALPS.
MORE THAN 60 YEARS ON WE’RE STILL HERE.
Since 1955, the equipment we’ve made in Altenmarkt has taken skiers to the top of every ski podium, further in the backcountry, smoother down the piste, higher in the half pipe and longer on the cross-country track.
The secret to our success? The know-how and passion of our employees and athletes. Skiing’s in our blood. It doesn’t just shape how we design and deliver our products. It inspires and defines us.
It always has and always will.
#weareskiing
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