The deadline to transition to Google Analytics 4 (GA 4) is fast approaching!
In the rush to get GA 4 set up on your website, preserving your historical Universal Analytics data is often overlooked. Google has already announced that it won’t store historical data forever and the timeline before they erase all of it is just around the corner.
At rootid, we’re already working with many of our clients to preserve their historic data so they can continue to utilize all of their analytics and better understand the impact of their communications and fundraising efforts.
The process outlined below can help your team to do the same.
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Resources mentioned
Measurement Plan Worksheet: bit.ly/rtd-ana...
Free Google Data Studio Dashboard template: bit.ly/rtd-ana...
Негізгі бет Prepare For GA4: Saving Your Historical Google Analytics Data
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