With '
Ron Wendeln, Managing Principal, Prescience Associates, LLC
Susan Dileno, Vice President of Enrollment Management, Mount St. Mary's University
Steven Stahl, recently retired Provost, Baldwin Wallace University
A Webinar for Executive Leadership Teams, Senior Academic Administrators, Faculty, and Practitioners
College and university leaders and faculty are being hard pressed to justify the profitability of their programs and offerings in the wake of intensified competition, unfavorable demographics, and threats of retrenchment.
Old profitability models typically miss 60 percent of activities and costs for delivering an educational experience. They are biased toward reducing expenditures and, consequently, disregard strategic investments to strengthen value, market share, and competitive and reputational positioning.
This webinar introduces a robust framework for profitability analytics that coherently addresses:
• Value Chain. What instructional, cocurricular, student life, and other activities deliver relevant value to a program’s intended audiences?
• Resources and Costs. With what resources and at what costs are these activities delivered?
• Profitability Measure. What is the program’s level of profitability? Does it return other critical value, for instance in supporting a core curriculum, elevating reputation, or achieving mission?
• Performance Improvement. How can the program increase both value and profitability, by redesigning the value chain, gaining efficiencies, optimizing use, altering delivery channels, or other strategies?
• Investment and Repurpose. What ongoing investments strengthen the program? Or, what capabilities and resources should the institution reallocate or repurpose to other programs?
The webinar demonstrates how using an activity-based costing (ABC) system presents not only a clearer picture of program profitability but multidimensionally of its delivery channels, academic units, and student markets-answering questions like: “Where can we best gain profitability: By modifying the program, altering delivery channels, or better managing our markets?”
A panel of senior college officers from academic affairs, business affairs, and enrollment management will respond to the framework and its applications.
This webinar is the first in a monthly series that PACE intends to sponsor on profitability in higher education. At the webinar’s close, we will elicit participants’ interest in joining an industry study group and topics we should consider for future webinars and workshops.
Негізгі бет Principles of Profitability in Higher Education April 18 2024
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