In this brief (5 minute) video on proactive communication, Andrew Carapiet from Media Friendly mediafriendly.org explains the importance of having three clear and concise points prepared before an interview. But these facts must pass one or both of two tests: the "so what?" test and the "wow" test. Messages often need to be presented differently to people inside and outside your organisation, and Andrew explains the pitfalls and gives examples to illustrate good and bad key points.
Негізгі бет Proactive Communication Secrets
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