These Hands is part of P&G’s Widen the Screen program which aims to address the systematic bias and inequality in advertising and media. These Hands takes you on a journey through a child's imagination as a game of catch with his father opens his mind to the possibilities of his future beyond athletics.
This film is a collaboration between P&G and UNINTERRUPTED, an athlete empowerment brand on a mission to empower greatness in every individual. These Hands and the associated community impact programs are a commitment to Black boys - a promise to create broader opportunities and remove the systemic barriers along the path.
Let's open their minds. So we can open their futures.
Learn more at pg.com/thesehands
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