"It's not me, it's you," might be a classic breakup line, but if you keep the focus on your features during sales demos, the relationship will never get off the ground in the first place. Learn how to properly court your prospects with these product demo tips.
Think of your product demo as a first date. No one signs up for a second date with someone who talks about exclusively about themselves, and no one is going to buy your service if you don't show that you can take care of their needs. Peter Cohen, managing partner of SaaS Marketing Strategy Advisors, is here to help with some useful product demo tips.
Your prospects, Cohen explains, are asking for a demo of your product to see if it can help them with their problems. So understand what those problems are, and rollout your features in a way that speaks to them.
Check out Peter's blog for more advice on SaaS marketing at saasmarketingstrategy.blogspot...
For more tips and tactics for your growing business, visit our blog at labs.openviewpartners.com
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