If one person tried to perform the duties of both a product manager and a product marketing manager at the same time, here’s just a portion of what that person’s workload would include:
Extensive market research
Gathering all market information
Working up detailed user/customer/buyer personas
Developing product pricing strategies and structures
Performing win/loss analyses etc
In this video, I take you through the roles and differences between a Product Manager and a Product Marketing Manager, their roles, and responsibilities. Please share your thoughts on other differences and distinctions between the roles, I look forward to engaging with your views.
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