This is lesson 1 of 4 of the free product marketing course.
In this course I tried to capture the most useful concepts and tips for product marketers after 20 years in technology marketing as a practitioner. I was in this role at startups and at large companies like Microsoft and Motorola. My last two roles were at Rackspace and SolarWinds where I led product marketing. I have then become a CMO, a role where these skills are just as important.
This first lesson covers the role of product marketing, how it helps companies grow, how it interacts with product management, the responsibilities of product marketing and the skills required to be a successful product marketer.
Please leave comments if you like it, or if you have feedback or questions.
Thanks
@gerardodada
www.theAdaptiveMarketer.com
Playlist to access the other two courses
• Free Product Marketing...
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