This video is about the inventory waterfall in the buying process. There are 4 4 ways to buy media, which are Direct Partnership, Programmatic Guaranteed (PG), Private Marketplace (PMP), and Open Exchange. Each has a different level of inventory priority, advertiser control and commitment.
Disclaimer: This video only represents my personal opinions. It does not reflect the views of any organization I may or may not be associated with.
Digital Media Activation Playlist: • Media Buying
Background Music: Chestnut Line Offered in VideoScribe
Негізгі бет Publisher Inventory Waterfall | Direct | PG | PMP | Open Exchange | Programmatic Advertising EP 9
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