When it comes to digital communication channels, more and more businesses today are using push notifications (vs SMS and email) to connect and engage with their customers.
In this video we’re going to compare and break down these channels in detail, from their cost, to their performance in a couple of key metrics, to how they measure up in a number of other categories. So what channel is best for you for digital communication with your customers? Push notification marketing, SMS marketing, or email marketing? Push notification , SMS and email are all "owned" communication channels. Let's talk about it in today's video!
When we’re talking about push notifications, the real power comes from mobile push notifications, not web.
Web push notifications have a limited reach, not being able to reach mobile users on iOS devices. It's also more difficult to subscribe users to receive push notifications via the web. When sent on desktop, push notifications don’t have quite the same impact that a mobile push messages does, delivering a personalized message straight to a user’s mobile phone lock screen.
Want to learn more about this topic? Visit our blog:
www.mobiloud.com/blog/push-no...
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