#seo #onpage #Technical
On page and Technical SEO Audit
You’ve heard of the importance of good SEO, but how do you know your website’s current SEO strategy is working? When it comes to businesses and SEO, figuring out where to start can be challenging.
An SEO audit serves as a type of guide map for business owners to improve their strategy. An audit evaluates the search engine friendliness of a website. SEO audits look at various website factors, such as content, links, and site architecture. Understanding how these components work is important when talking about optimizing for organic search.
What is on-page SEO?
On-page SEO is the practice of optimizing each page of your website to come up in the organic search for keyword searches related to the topic of that page.
An on-page SEO audit can help you:
Know your website’s SEO health
Understand the issues that hinder your business’ online visibility
Find out if search engines can crawl and index your website
Keep you up-to-date with the latest developments in search engine marketing
An on-page SEO audit will empower your business with real and actionable insights. Perform SEO audits at least twice a year. Things change fast in the SEO world (like Google algorithm updates). Regular audits ensure that your website is up-to-date with the latest developments.
Performing an On-Page Audit
You can do an audit yourself, or you can hire an expert to do an on-page audit for you. An SEO audit can be pretty exhaustive. If you choose to do it yourself, create an Excel sheet with your site’s pages and categories as rows. Be sure to include each element of your audit as header columns.
Here are our top 8 factors for auditing a webpage for SEO effectiveness.
Does every page have a title and description?
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