About Breaking The Ceiling
Breaking the Ceiling with Ashwin Bhadri is an initiative to bring together brilliant minds in the business to share their idea-focused entrepreneurial journey to foster learning and inspiration.
About the guest -
Shashank Mehta, the visionary entrepreneur behind Whole Truth Foods, has become a driving force in the Direct-to-Consumer (D2C) market, revolutionizing the landscape of healthy snacking. With a blend of passion, innovation, and dedication, Mehta has embarked on a remarkable journey that has not only transformed his own life but also empowered countless consumers to make healthier choices.
Born with an innate entrepreneurial spirit, Shashank Mehta pursued his education at the prestigious Indian Institute of Management (IIM) and later ventured into the corporate world. However, his heart yearned for something more fulfilling - a venture where he could channel his creativity and make a tangible difference in people's lives. In 2019, fueled by his passion for healthy living and a desire to disrupt the conventional snacking industry, Mehta founded Whole Truth Foods. His mission was simple yet profound: to create nutritious snacks that are not only delicious but also transparent about their ingredients and production processes.
Mehta's journey with Whole Truth Foods has been marked by resilience and innovation. From the outset, he focused on leveraging technology to streamline operations and enhance customer experience. Through meticulous research and development, Mehta and his team curated a range of wholesome snacks that catered to diverse dietary preferences, including vegan, gluten-free, and keto-friendly options.
One of the key pillars of Whole Truth Foods' success is Mehta's unwavering commitment to transparency. Understanding the growing consumer demand for authenticity and honesty in food products, he ensured that every aspect of his brand, from sourcing raw materials to manufacturing practices, was transparent and traceable. This dedication to integrity not only earned the trust of consumers but also set a new standard for the industry. Under Mehta's leadership, Whole Truth Foods quickly gained recognition and acclaim, carving a niche for itself in the fiercely competitive market. His ability to anticipate market trends and adapt swiftly to changing consumer preferences has propelled the brand to new heights, garnering widespread acclaim and loyalty.
Beyond building a successful business, Shashank Mehta remains deeply committed to social responsibility and sustainability. Whole Truth Foods actively supports local farmers and communities, prioritizes eco-friendly packaging, and advocates for ethical business practices. Through his entrepreneurial journey, Shashank Mehta has not only transformed the way people snack but also inspired a new generation of aspiring entrepreneurs to pursue their dreams with purpose and integrity. As he continues to chart new territories in the D2C space, Mehta remains steadfast in his mission to empower individuals to lead healthier, happier lives, one snack at a time.
From his 'Fit Shit' #blog experiments to the brand's remarkable position in the niche healthy foods #industry, Shashank shared The Whole Truth’s brand journey with our students and shared insight about what the company is doing to attain its mission to rebuild India's trust in food.
About the Host
Hi, I am Ashwin Bhadri the CEO of Equinox Labs - India's leading Food, Water & Air Testing Lab. Equinox is an Expert in FSSAI Compliance and Food Safety Management for Corporates and FnB Companies. Equinox Labs is a pioneer in Food Safety Monitoring and FSSAI Compliance. Equinox caters to a wide range of clients, including BPOs, MNCs, Food Caterers, Bakeries, and many more.
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Chapters
00:00 Brand Transparency
00:59 Shashank's Story
04:03 Entrepreneurial Burnout
06:08 Weight Loss Journey
10:12 Deceptive Marketing
14:43 Product Innovation
20:03 Consumer Trust
25:04 Whole Truth Mission
30:03 Company Culture
35:45 Funding Insights
39:52 Future Endeavors
42:43 Collaborations Value
47:15 Product NPD Framework
52:19 Pricing Perceptions
57:35 Concluding Thoughts
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