At the end of 2019, the news about the corporation Ukrbud has shaken the real estate market.
Ukrbud used to be one of the largest Ukrainian construction companies, which, due to the corrupt activities of the owner, was unable to fulfill its obligations to investors of several dozen of its constructions.
Customers were afraid to invest in residential property, driven by risk avoidance of lost money due to unfinished construction.
Kyivmiskbud took over 17 objects from Ukrbud in 2020. All of them were required promotion to have a chance to sell apartments that are not sold yet.
Additionally to the traditional challenges of the property market, low price elasticity, and informational market saturation, a new barrier appeared - no trust in the residential objects inherited from Ukrbud.
In this video, we'll show how we managed to gain back customers' trust and sold out all apartments for a very short time.
Негізгі бет Re-building of consumers' trust in the real estate market of Ukraine by Kyivmiskbud
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