#LoveLettersFromBritain
Love Letters from Britain is a new series of documentary-style films from Walpole UK and BBC StoryWorks Commercial Productions that explores why British brands lead the way in defining a new era of luxury.
Showcasing the culture of innovation at dunhill, a new short film - 'Re-imagining Modern Masculinity' - has been created illustrating the balance of tradition and modernity, creativity and craftsmanship that defines our heritage and evolution.
Set at different locations across London, including dunhill’s headquarters in Mayfair, the archive in Walthamstow and Sleeper Sounds Studios in West London, the film presents a sophisticated and contemporary image of the city that has always been integral to the legacy of the House. In the film, Creative Director #MarkWeston, together with musician and composer @Mosesboydx speak personally about culture, modern masculinity, and the importance of community, whilst reflecting on a relevant and fluid idea of Britishness.
“The exploration and representation of modern masculinity is critical in my work at dunhill. It's about nuances, it's about acceptance, it's about individuality and how we support and embrace that. For me, the idea of the dunhill man is multiple, not singular - I like to think about different kinds of men, not just in terms of their style but who they are and what they believe in.”
- Creative Director, Mark Weston
#dunhillCOMMUNITY
dunhill.com
Негізгі бет Тәжірибелік нұсқаулар және стиль 'RE-IMAGINING MODERN MASCULINITY' BY DUNHILL
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