I expected this talk to be on how the real-time bidding price is determined. This is more about relevance or pctr modeling.
@miguelangelbarros5339
3 жыл бұрын
Guys, I bet you've expected reinforcement learning, deep learning, or another sophisticated stuffs . This is real good presentation from someone (who I've never met) wich has huge experience. Good productionize model should consider computational efforts (business-dependent) , complexity , intepretability among other variables. All my respect.
@shubhamprasad6910
3 жыл бұрын
The talk is from the DSP point of view (the advertiser) it would have been nice if publisher's point of view was also discussed.
@RR0OT
3 жыл бұрын
This is good presentation for understanding what RTB is. For beginners at least
@bibiworm
4 жыл бұрын
She barely scratched the surface. There is a lot to talk about on bid strategy, bid optimization, budget spending pacing, and dynamic pricing, etc.
@trez6465
3 жыл бұрын
yep
@noli-timere-crede-tantum
4 жыл бұрын
Great talk. I don't think she got the engineering question at 18:09
@trez6465
3 жыл бұрын
I realize that too. I think the answer the guy was looking for is why logistic model faster than some other model during inference.
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