#levi #levis #levistrauss
This is definitely an instance where imitation is not the highest form of flattery. The pair of jeans pictured above, for example, is not one of ours, no matter what the counterfeiter would have you believe.
The World Customs Organization estimates that clothing and footwear companies lose $9 billion per year to counterfeiting. The manufacture, distribution, and marketing of counterfeit products have become a lucrative and growing business worldwide, often linked to the financing of criminal activities, including terrorism.
I’m proud to say that Levi Strauss & Co. takes a leadership role in combating counterfeiting worldwide.
The red tab and the familiar arcuate or batwing stitching that grace just about every pair of Levi’s® jeans have come to stand for more than just well-made product. And we’re often faced with counterfeiters who want to make money by taking advantage of the goodwill, reputation and quality associated with our brand.
We work hard to combat these operations - through legal action and collaboration with local enforcement officials and judiciary. We also have a network of Brand Protection Coordinators, who seek out counterfeit production sources and distribution channels, working to stop the products before they’re put on the market.
But protecting our trademarks is not just about protecting our business interests; it’s about protecting the health and safety of the people who make clothing around the world.
Counterfeit operations are often linked to sub-standard working conditions and child and forced labor. Illegal counterfeit operations have also been known to lack proper health and safety requirements for workers that use techniques such as abrasive blasting during the finishing process. . In doing so, these unauthorized operations put the health and safety of workers in jeopardy.
As a company committed to ethical manufacturing, we believe this is unacceptable.
Levis Strauss & Co. are famously known for their pocketed little red, white or blue tab that bears the Levi’s name on it. Last week, Levis filed a new law suit in a California federal court against the American branch of Yves Saint Laurent (YSL) alleging that it has “manufactured, promoted and sold garments that infringe Levi’s trade marks”.
YSL are going to be selling jeans with a tab on the back pocket of their jeans but it will be YSL branded. Levi’s alleges that YSL are not only profiting from the sales of the jeans in question but also “causing incalculable and irreparable damage to Levi’s goodwill and diluting the capacity of its tab trademark to differentiate Levi’s products from others.” Therefore, Levi’s are seeking an injunction to try and stop YSL from making and selling the goods in question as well as seeking a high level of damages because of alleged wilful nature of the infringement.
Patents:
Levis is credited with creating the first pair of denim jeans - a piece that we now consider a staple in any wardrobe was once a new and innovative idea.
And what is the best way to protect a new and innovative idea? Patents.
In the 1800s Levi’s took out patents to protect their denim jeans. The first patent protected the fastening of jean pockets by rivets to prevent ripping and the later waistband of the denim jeans. The words “Patented May 20 1873” was displayed on all early pairs of jeans to ensure the patent was known and used. This afforded Levi’s the exclusive right to produce and sell their jeans and prevented competitors from using their innovations and designs.
Trademarks and Copyright:
The jeans were originally created to be a durable pair of work pants, but over time transformed into an icon of American fashion and culture. Starting in 1966, with a move away from the functional and towards the fashionable, the legal protections shifted from patents to trademarks. Levi’s started sewing coloured tabs labeled Levi’s into the seam of the back pocket on all of their jeans. The tab was copyrighted and a patch explained the tab was a registered trademark created to identify garments made only by Levi Strauss & Co. This tab, and the trademarked stitching on the back pocket, helped protect Levi’s jeans from counterfeiters and helped the company build their brand’s national recognition.
Негізгі бет Тәжірибелік нұсқаулар және стиль Real vs Fake Levi's belt. How to spot counterfeit Levis
Пікірлер: 7