Unlock the secrets of effective referral analytics and optimization with Mica Longanecker from Referral Rock! Learn how to use referral indicators to understand and enhance your referral programs, ensuring they deliver maximum impact.
This video covers:
What the referral funnel and key indicators are, and how they work
An in-depth walkthrough of program analytics using Referral Rock's new dashboard
Strategies for program optimization and best practices
Key Sections:
00:01 - Referral Funnel
02:38 - Referral Funnel Explained
02:57 - Mapping Referral Funnel to Indicators
03:22 - Indicators Explained
04:05 - Benefits of Using Referral Indicators
05:10 - Product Demo: Analytics Dashboards
07:02 - 4 Tips to Analyze Referral Programs
09:41 - Analyze the Referral Journey
10:31 - Analyze the Member Journey
11:41 - 4 Common Problems
12:49 - Lack of Awareness (Members)
14:35 - Uncompelling Offer (Members)
16:54 - No Clicking (Referrals)
18:48 - Low Conversion (Referrals)
20:33 - Referral Funnel Summary
This session is packed with insights to help you analyze and optimize your referral programs, leveraging data and key indicators to drive better results.
Негізгі бет Referral Analytics and Optimization
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