Rob & Jon discuss whether House of the Dragon and The Rings of Power running concurrently is good for the latter, or the former. Would it have been better for Amazon to release The Rings of Power later in the year after House of the Dragon had finished their first season? Would fans then be spending less time comparing the series to one another?
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Update: relevant/noteworthy article published by Business Insider (included some excerpts below): www.businessin...
Amazon's $1 billion LOTR 'Rings of Power' is losing the ratings and viewer battle to HBO's 'House of the Dragon'
Amazon's $1 billion bet on its new "Lord of the Rings" streaming TV series is falling flat with initial audiences, posing risks for Amazon Studios and the company's Prime membership program.
Though critics have praised the series' scope and ambition, "The Rings of Power" has rankled with audiences, who gave the show a 39% rating on Rotten Tomatoes. (By contrast, Peter Jackson's early 2000s Lord of the Rings trilogy earned audience scores of between 86-95% on Rotten Tomatoes.) Even on Amazon-owned IMDb, audiences rated "The Rings of Power" an anemic 6.8/10.
HBO's "House of the Dragon," released last month, is performing much better. It has an 8.8/10 rating in IMDb and an 84% audience score on Rotten Tomatoes. For each show's three-day post-debut window, "House of the Dragon" attracted 51% more viewers than "Rings of Power," according to Whip Media data reported by TheWrap. The publication also looked at data from Samba TV, which tracks viewership through connected TVs in the US. That told a similar story: 3.1 million households watched the first two episodes of "Rings of Power" in the first three days, while 4.8 million watched the HBO premier in the same window.
Counterintuitively, The Lord of the Rings' rabid fan base, including those obsessed with J.R.R. Tolkien's original books, may be to blame for Amazon's challenges.
On its own Prime Video platform, Amazon disabled viewers' ability to review "The Rings of Power," to protect the series from an onslaught of incendiary reviews, including some castigating Amazon's decision to cast actors of color in the fantasy series.
"Even if it was well-meaning, turning off reviews was a bad look," Forte said. "That's only going to make things appear worse."
By September 9, Amazon finally allowed reviews, presumably after weeding out racist trolls and bots. The ratings averaged 3.5 stars out of 5, with more than 1,000 reviews as of late Friday evening.
One hardcore Tolkien fan echoed those comments on Twitter: "Tolkien is turning in his grave," Tesla CEO Elon Musk wrote.
Amazon has said the release of "The Rings of Power" last week was the company's "biggest premiere ever." More than 25 million people watched the series the day it dropped, Amazon said in a press release last week, compared to 10.2 million people who watched HBO's "Game of Thrones" spinoff, "House of the Dragon."
The series' viewership looks smaller, though, compared to the 200 million Prime members who stream videos and TV shows. That raises questions about how worthwhile the series is for the nearly 88% of Amazon Prime members who didn't watch the premiere - but who are paying an extra $20 a year in part to recoup the huge cost of making the series, as well as an annual $1 billion price tag for the streaming rights to Thursday Night Football.
An Amazon spokesperson did not respond to questions about how many Prime subscribers have watched "The Rings of Power" since its release last week.
Amazon insiders, meanwhile, have said the future of Amazon Studios hinges on "The Rings of Power" being a success.
"If it doesn't succeed, there's going to be a big question from Andy Jassy and the board," one former senior Amazon Studios exec previously told Insider. "If we can't take this piece of IP and make it successful, why is Amazon Studios even here?"
"It has to succeed," this person added. "There's no option."
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